Castomi Managed

Your AI creator.Operated by Castomi.

We create the identity, content system, and operating workflow behind a custom virtual creator for your business.

Creator buildIllustrative example
Sofia Neri, a fictional virtual fashion creator, in an editorial portrait
CHARACTER PROFILE

Sofia Neri

Expressive styling and everyday fashion with an artistic edge.

ArtisticExpressiveSelf-assured
  1. Concept
  2. Identity
  3. References
  4. Launch

What Castomi can manage

Everything behind the creator,in one team

Choose the parts you want Castomi to run. Most clients start with identity and production, then add operations and growth.

Strategy

  • Positioning
  • Audience
  • Personality
  • Content direction
  • Commercial goals

Identity

  • Character development
  • Visual identity
  • Voice
  • Style
  • Brand guidelines

Production

  • AI photography
  • AI video
  • Captions
  • Campaign creative
  • Content variations

Operations

  • Content calendar
  • Asset management
  • Publishing workflows
  • Approvals
  • Reporting

Growth

  • Creative testing
  • Content iteration
  • Performance analysis
  • Audience development

Commercial

Where agreed
  • Campaigns
  • Sponsorship support
  • Licensing
  • Product integrations

Character development

From a conceptto a recognizable creator

Every creator is developed through the same system, so the identity holds up across hundreds of assets.

  1. “A fashion creator for people who treat getting dressed as a creative act.”

    Creative brief
    01

    Concept

    Purpose, audience, and the point of view the creator stands for.

  2. Voice · Palette · Style rules
    02

    Identity

    Appearance, voice, wardrobe, and the rules that keep them consistent.

  3. 03

    References

    Approved looks, angles, and settings that production works from.

  4. Campaign concept
    04

    Content

    Photography, video, and captions produced within the identity system.

Service packages

Start where you are.Scale when you’re ready.

Every engagement is scoped to your goals. We’ll recommend a structure after a short discovery call.

  • Creator Launch

    For companies that need the character and operating foundation.

    • Character concept
    • Visual identity
    • Creator profile
    • Style guide
    • Initial content system
    • Launch content package
    Request Scope
  • Creator Management

    Ongoing

    Ongoing operation for an existing or newly created virtual creator.

    Agreed services across:

    • Production
    • Planning
    • Publishing
    • Optimization
    • Reporting
    Discuss Management
  • Custom Enterprise

    For companies that need more scale, structure, or specialist support.

    • Multiple characters
    • Custom workflows
    • Campaign production
    • International variants
    • Dedicated creative operations
    Talk to Castomi
How it works

A creator built to last

A structured process from first conversation to ongoing management.

Book a Discovery Call
  1. 01

    Discovery

    Define the purpose of the creator and how the business plans to use it.

  2. 02

    Character Development

    Build the visual identity, personality, voice, and creative rules.

  3. 03

    Production System

    Create references, workflows, templates, and content processes.

  4. 04

    Launch

    Produce and approve the initial content.

  5. 05

    Management

    Operate, review, and improve the creator according to the agreement.

Your own virtual personality

Build a creatorthat belongs to your brand.

Tell us what the creator is for and who it should speak to. We’ll scope the right starting point.