Strategy
- Positioning
- Audience
- Personality
- Content direction
- Commercial goals
We create the identity, content system, and operating workflow behind a custom virtual creator for your business.

Expressive styling and everyday fashion with an artistic edge.
What Castomi can manage
Choose the parts you want Castomi to run. Most clients start with identity and production, then add operations and growth.
Character development
Every creator is developed through the same system, so the identity holds up across hundreds of assets.
“A fashion creator for people who treat getting dressed as a creative act.”
Creative briefPurpose, audience, and the point of view the creator stands for.
Appearance, voice, wardrobe, and the rules that keep them consistent.



Approved looks, angles, and settings that production works from.
Campaign conceptPhotography, video, and captions produced within the identity system.
Service packages
Every engagement is scoped to your goals. We’ll recommend a structure after a short discovery call.
For companies that need the character and operating foundation.
Ongoing operation for an existing or newly created virtual creator.
Agreed services across:
For companies that need more scale, structure, or specialist support.
A structured process from first conversation to ongoing management.
Book a Discovery CallDefine the purpose of the creator and how the business plans to use it.
Build the visual identity, personality, voice, and creative rules.
Create references, workflows, templates, and content processes.
Produce and approve the initial content.
Operate, review, and improve the creator according to the agreement.
Tell us what the creator is for and who it should speak to. We’ll scope the right starting point.