Building the companybehind virtual creators
Castomi develops virtual talent, operates custom AI creators for brands, and builds software for the teams creating them.
What we do
One company.Three connected parts.
Talent is the roster. Managed is the service. Studio is the software. Castomi is the company behind all three.
A generated image is not a creator.
AI can generate individual images and videos quickly, but operating a recognizable virtual creator requires much more.
A creator needs identity, consistency, references, content planning, production workflows, review, publishing, analytics, and commercial direction.
Castomi is building those systems.
- Identity
- Consistency
- References
- Content planning
- Production workflows
- Review
- Publishing
- Analytics
- Commercial direction
Our approach
How we buildand operate creators
- 01
Character consistency
A creator should be recognizable in every image, video, and caption.
- 02
Responsible disclosure
Our creators are clearly identified as virtual. We don’t build on deception.
- 03
Creative quality
Editorial standards for styling, light, composition, and storytelling.
- 04
Repeatable operations
Systems and workflows that hold up as content volume grows.
- 05
Commercial usability
Creators and assets designed for real campaigns, with usage agreed upfront.
- 06
Human oversight
People set direction, review output, and approve what gets published.
13 original virtual creators developed and managed by Castomi.
Explore TalentLet’s talk aboutwhat you’re building.
Brand partnerships, custom creators, Studio, press, or partnerships. Start with a short message.